Technology Demos

Technology Demos

ESD lived up to the hype and helped me rethink the way I demonstrate technology.EARL MURPHY, PEARSON EDUCATION
Agreat demo is so much more than an endless slog through irrelevant features or a glorified technical training session. ESD’s Technology Demos workshop teaches a refreshingly simple—yet powerful—process for planning, developing and delivering EdTech demos that propel sales forward. Using our proven Finish It First™ method as the foundation, this workshop shows your sales and other customer-facing people how to help educators visualize themselves meeting their business needs from the very first moment of the demo. By the end of the training, they will have created their own roadmap for giving a rock-solid, substantive demonstration of your company’s product or service.

Your team sees how to:

  • Capture and hold attention
  • Avoid technical snafus
  • Handle challenging objections
  • Inspire positive participation
  • And much more…


  • Customize the demo without re-building from the ground up
  • Deal with challenging technical questions without sounding defensive
  • Promote positive audience participation
  • Keep the demo fluid without getting pulled off track
  • Create actionable next steps to advance the sale
  • Avoid technical issues and mistakes