Company Messaging

Can you explain your company’s unique value, in clear language, and in just a few seconds? It’s not as easy at it sounds. Your salespeople most likely have the same challenge, and consequently, there is a good chance your company story is all over the place.

We can help. ESD’s Company Messaging development solution helps your entire customer-facing staff “sing from the same hymn book” by teeing up each customer meeting with a memorable research-driven viewpoint and supporting whiteboard diagram.

Company Messaging eliminates the standard “About Us” slides and loads the lips of your entire organization with a crisp and repeatable way to position your solution. Three foundational components support this technique:

  • Tease out educator anxiety by validating crucible issues they face in their work
  • Provide credible, authoritative advice on how to approach solving these issues
  • Create alignment between the advice and your organization’s unique capabilities

The Company Messaging Development Process:

  • Connector.

    PLAN

    Collaborate to develop messaging components

  • Connector.

    BUILD

    Create talk track and whiteboard assets

  • Connector.

    TRAIN

    Role-play with customer-facing staff

EMAIL COMPANY MESSAGING TO A COLLEAGUE