Can you explain your company’s unique value, in clear language, and in just a few seconds? It’s not as easy at it sounds. Your salespeople most likely have the same challenge, and consequently, there is a good chance your company story is all over the place.
We can help. ESD’s Company Messaging development solution helps your entire customer-facing staff “sing from the same hymn book” by teeing up each customer meeting with a memorable research-driven viewpoint and supporting whiteboard diagram.
Company Messaging eliminates the standard “About Us” slides and loads the lips of your entire organization with a crisp and repeatable way to position your solution. Three foundational components support this technique:
The Company Messaging Development Process:
Collaborate to develop messaging components
Create talk track and whiteboard assets
Role-play with customer-facing staff
EMAIL COMPANY MESSAGING TO A COLLEAGUE